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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

How market research questionnaires, surveys and focus groups can be powerful tools for improving your understanding of your market and customers.

Resource topics

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The top 20 questions that market research could help you answer - on everything from product and packaging to branding and price
Quantatitive research is about using polls, surveys and questionnaires to gauge customer opinion and gather feedback on your brand
Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.